Hitachi Cooling & Heating opens new exclusive store in Mumbai

Gearing up the Indian AC market with growth and expansion plans, Hitachi Cooling & Heating is eyeing high growth in market share in western India.

Johnson Controls-Hitachi Air Conditioning India, manufacturer of one of India’s largest selling air conditioner brands’ Hitachi Cooling and Heating,’ opened its new Exclusive Shop in partnership with Shree HVAC Systems in Navi Mumbai. Keeping in line with the need for better offline brand experiences, as consumers want a satisfactory product experience for purchase decisions, the company inaugurated its new Hitachi Exclusive Shop in Mumbai, partnering with Santosh Chaudhary, Managing Partner, Shree HVAC Systems.

The company is eyeing high growth in market share in western India. This growth will be fueled by network expansion and distribution in the next 2-3 years. Expanding its retail footprint in Mumbai, the company plans to have 10+ exclusive outlets and 300+ multi-brand outlets in the next 2 to 3 years.

The ‘Air Expert’, Hitachi Cooling and Heating, is setting new benchmarks in the residential and commercial air conditioning segment by introducing its innovative cooling solutions in these critical markets. Mumbai is a mature market with recent consumer trends emerging and driving the market. The company plans to retain its position by offering innovative, futuristic, intelligent solutions for consumers, riding on a considerable shift from regular split ACs to more innovative and aspirational premium cooling solutions.

This new shop will be capable of catering to light and medium commercial cooling solution requirements for premium villas or apartments, small office spaces, restaurants, hotels, hospitals, shopping complexes, etc. The company offers a wide range of innovative products catering to the needs of end customers, architects, consultants and builders looking for path-breaking air conditioning solutions for all kinds of residential and commercial spaces.

Gurmeet Singh, Chairman & Managing Director, Johnson ControlsHitachi Air Conditioning India Limited, said, “Maharashtra is an important market for us, and Mumbai is the gateway to it with huge strategic and business potential in both commercial & residential Air Conditioning segments. Santosh Chaudhary has been a valuable part of the Hitachi family, and we are delighted to start this new exclusive shop under his mentorship. This will strengthen our region’s presence tremendously and bring us much closer to our customers. We expect to generate good turnover with this shop in the first financial year of its functioning.” 

Regarding the launch, Santosh Chaudhary, Managing Partner, Shree HVAC Systems, said, “Being associated with Hitachi Cooling & Heating India has been an amazing journey. I have always admired how the brand approaches everything, from product design to display to connect with stakeholders. The brand value and professional conduct are unmatched. We are confident of great business prospects with this new exclusive brand shop. With their diverse and superior product line-up for Commercial and Residential spaces, we are equipped to offer a seamless product experience to consumers.”

For its residential users, the company offers premium-looking, technologically advanced Room ACs, which are loaded with features and innovative technology such as Ambience Light, Frost Wash Technology, air Cloud Home etc. The company also offers Shizuka Inverter window AC, which provides the silent operation of 44 dB and is paired with Hitachi’s expandable inverter technology to enhance comfort.

The company also offers cooling solutions with VRF-based technology, which is gaining immense popularity in India owing to the flexibility of usage and energy-efficient cooling merits. As mentioned above, mature markets like Mumbai offer excellent growth prospects with increased adoption of VRF systems in the construction sector in the commercial & residential segments. Compact size and modularity are added advantages of this technology. The company offers SET FREE Sigma, Side Smart and SET FREE mini, three innovative products offering a diverse range of application areas, power-packed with the added advantage of the choice of indoor units and controllers.

Adding to its list of other innovations in air conditioning, the company has introduced Silent IconicTM4-Way Cassette Indoor Unit, air Cloud Pro (an innovative IoT VRF management mobile app), Flexi Split Light Commercial Air Conditioners etc. With its bouquet of diverse air conditioning solutions, the company has “one for everyone”. 

With over 10,000 retail touch points and leading e-commerce platforms, the company is all set to tap into the lesser penetrated Indian AC market, not just in Metro and Tier 1 cities but also in Tier 2 and 3 cities. Bridging the gap of accessibility further, the company offers easy finance schemes & warranty offers for a seamless presale experience and diligent after-sale services for a post-sale experience.