Voltas inaugurated its inaugural brand store in Haldwani

The newly opened brand store in Haldwani features advanced display technology that enhances the overall customer experience.

Voltas Limited launched a new brand store in Haldwani. The new brand store becomes the first in Haldwani and 41st in the region of Uttrakhand & UP. It is equipped with state-of-theart display to enhance customer experience. Voltas is the undisputed leader in the region of UP and Uttrakhand with a market share of over 30% in AC category. Voltas is in an accelerated phase of expansion of brand shops across the country.

The brand store is located opposite Kapil Complex, Kaladhungi Road, and will be operated by M/s Kumaon Radios & Electronics, a veteran in the field of Consumer Durables. It offers a wide array of Voltas and Voltas Beko products.

Commenting on the occasion, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “We are delighted to announce the launch of the first Voltas Brand Shop at Haldwani, in Uttrakhand. Through this store, we aim to bring our extensive product range and enhance our visibility in mini metros in India. As a market leader, we have always placed the customer at the core of all our business operations and our endeavour is to provide them with technologically advanced products to meet their everyday needs.”

The Voltas 2023 RAC product range includes overall 64 new SKUs, with 50 SKUs in Inverter ACs, 42 in Split Inverter ACs, and 8 in Window Inverter ACs, besides Cassette and Tower ACs.

The Company has also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezers, Freezer on Wheel, and Curved Glass Freezer. The company has recently launched its new range of Air Purifiers.

Through its Home Appliances JV brand, Voltas Beko, the company aims to strengthen its portfolio in 2023 by launching a series of new products. Keeping the brand promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko has unveiled a range of home appliances with new Frost-free refrigerators and Top-load washing machines. Equipped with a 12-year warranty on AC compressors and refrigerator motors, these products are proudly indigenous with advanced features that will cater to the evolving needs of new-age customers.