Johnson Controls – Hitachi plans to strengthen its presence in Punjab

‘Hitachi Home’ is One-Stop-Shop for consumers seeking for company’s inspired designs and innovations in Air Conditioning & Refrigerators. The company has also announced new-age Room Air Conditioners for 2021.

Johnson Controls – Hitachi Air Conditioning India Limited, the joint venture company of Johnson Controls and Hitachi Appliances, Japan and manufacturer of India’s one of the premium air-conditioner brand ‘Hitachi’ is all set to seize the market leadership position in Punjab. The company has announced its aggressive expansion plans to scale up its channel partner network and strategic alliances in the promising air conditioner market of Punjab. In its endeavor to offer the ultimate product experience, ease and comfort to its consumers, the company has also opened two exclusive Hitachi brand outlets called as ‘Hitachi Home’ in Chandigarh and Panchkula. ‘Hitachi Home’ is aimed to be a one-stop-shop for consumers of the region to experience the stunning designs, pathbreaking innovations and product solutions in residential air conditioning from Hitachi under one roof.

The company has also announced the launch of its super exciting range of new-age Room Air Conditioners for 2021. Hitachi Cooling and Heating India are offering a wide range of 30+ models and 90+ SKUs in the Room AC category which caters to the ever-evolving need of Indian customers’ in both residential and light commercial spaces for their home, villas shops, boutiques, offices, etc.

Inspired by nature and its Japanese roots, the new aesthetically appealing and premium-looking product lineup includes Hitachi Cooling and Heating’s first-ever ambiance light introduced for the Indian market. With the change in set temperature of AC, the Ambience light lets you know the ambiance around you. The blue colour of ambiance light means it’s a cool ambiance and similarly, Green colour & red colour of ambiance light indicates comfort and warm ambiance around you. Hitachi Cooling and Heating India’s new stunning ‘iconic wave design’ is inspired by naturally existing waveform and the fusion line is inspired by the Japanese Kintsugi art. The company has also introduced a new airCloud Home app for its Wi-Fi-enabled ACs with smart geo fencing feature and voice command and a plethora of other futuristic air conditioning products and technologies.

Johnson Controls-Hitachi Air Conditioning India Ltd. has partnered with Electronic Centre, Chandigarh’s leading consumer electronics store to open an exclusive ‘Hitachi Home’ retail outlet in Sector 35-B, Chandigarh. The new ‘Hitachi Home’ retail outlet in Sector-16, Panchkula is in partnership with New Bansal Electronics.

Inaugurating ‘Hitachi Home’ in Chandigarh, Mr. Gurmeet Singh, Chairman and Managing Director, Johnson Controls – Hitachi Air Conditioning India said, “Our expansion and expropriation strategy focuses on investing in brand building, development of energy-efficient products, strengthening our channel network and improving our post-sale services. Hitachi is committed to set new consumer satisfaction milestones with its best-in-class products and solutions. Our innovations are developed keeping consumer needs in mind because at Hitachi ‘New begins with you’.”

“Liaising with our channel partners is on the top of our priority list and we value their contribution and support in our mutual growth. Electronic Centre in Chandigarh and New Bansal Electronics in Panchkula are our proud category Channel Partners with a stronghold in their respective markets. It is our constant endeavor to respect and value such partners as they play a vital role in our journey”, Mr. Singh further added.

Hitachi currently has a strong nationwide distribution network. It currently consists of over 10,000 sales points and more than 290 exclusive sales and service partners. In a drive to become the country’s most preferred air conditioning brand, the company with its good market share and high brand recall in the top 20 metro cities is now focusing on expanding its reach with a deeper penetration in Tier 2 and 3 cities and towns.

Hitachi Cooling and Heating aim to reach every Indian household and become India’s leading air conditioning brand with its innovative product range, best-in-class indigenous manufacturing facilities, world-class R&D facility and a continuous endeavor to give its customers a better post-sales service experience. The company has aggressive plans to promote and push ‘Made in India’ ACs and aims to reduce its component imports to almost half and increase exports three folds in the next three years.