Johnson Controls-Hitachi Air Conditioning India introduces Exclusive ‘Hitachi Home’ in Puducherry market 

Hitachi bullish on market expansion, channel strengthening, new line up and new store openings to beat the heat for the consumers in Puducherry.

Johnson Controls-Hitachi Air Conditioning India Ltd. has partnered with Ganviz Enterprises, Puducherry’s leading consumer electronics store to open an exclusive ‘Hitachi Home’ retail outlet in the city. The joint venture company of Johnson Controls and Hitachi Appliances, Japan and manufacturer of India’s one of the premium air-conditioner brand ‘Hitachi’ is bullish and all set to seize the market leadership position in the ever so hot Southern India region. The company has announced its aggressive expansion plans to scale up its channel partner network and strategic alliances in the promising air conditioner market of Southern India. In its endeavour to offer ultimate product experience, ease and comfort to its consumers, the company has also opened an exclusive Hitachi brand outlet ‘Hitachi Home’ in Puducherry.

Hitachi Home is aimed to be a one-stop-shop for consumers of the region to experience the stunning designs, path-breaking innovations and product solutions in residential air conditioning from Hitachi under one roof.

Johnson Controls-Hitachi Air Conditioning India Ltd. offers innovations that aim at an unparalleled indoor experience and add comfort to life. Under the brand name of Hitachi Cooling & Heating, the company offers path breaking air conditioning products that meet everyone’s diverse requirements; premium looking, technologically advanced Room ACs for residential users; SET FREE mini (VRF System), Flexi Split ACs and Flexi Duct ACs (Ductless) & Cassette models for premium residential and light commercial spaces; highly efficient SET FREE ∑ (VRF System), Toushi/Eco (Ductable type) and Chillers for large commercial usage; the company has ‘one for everyone’.

Inaugurating ‘Hitachi Home’ in Puducherry, Mr. Gurmeet Singh, Chairman and Managing Director, Johnson Controls – Hitachi Air Conditioning India Limited said, “The cooling needs in the Southern India Region stretch almost throughout the year, demanding for cutting edge technology, more efficient machines and low maintenance machines. We are committed to meet the consumer needs effectively and bring optimum comfort indoors. Our expansion and expropriation strategy focuses on investing in brand building, development of energy efficient products, strengthening our channel network and improving our post sale services. Hitachi is committed to set new consumer satisfaction milestones with its best-in-class products and solutions. Our innovations are developed keeping consumer needs in mind, because at Hitachi ‘New begins with you’.”

The new ‘Hitachi Home’ will display a wide range of room air conditioners, set free mini, one to one cassette air conditioners among others.

Talking about the partnership, Mr. Madi Ramasamy, Ganviz Enterprises, Puducherry said, “For many years we have been providing great branded products of excellent quality to customers. We have a long and enriching association with Hitachi Cooling and Heating and we are very happy to start this new journey with the brand. The state-of-the-art experience zone at ‘Hitachi Home’ will have a unique product display area showcasing Hitachi’s diverse product line up of residential cooling solutions. These products will be at live display for a better understanding of the consumers.”

Hitachi currently has a strong nationwide distribution network. It currently consists of over 10,000 sales points and more than 290 exclusive sales and service partners. In a drive to become the country’s most preferred air conditioning brand, the company with its good market share and high brand recall in the top 20 metro cities is now focusing on expanding its reach with deeper penetration in Tier 2 and 3 cities and towns.

For more info, visit: https://www.hitachi.co.in/