Hitachi eyes expansion plans in Gujarat, introduces Hitachi Brand Shop of the new informed world

Plans to double retail footprint in Gujarat with over 250 channel partners and 1500 retail touchpoints in next 3 years. 

Johnson Controls-Hitachi Air Conditioning India, manufacturer of India’s one of the largest selling air-conditioner brand ‘Hitachi Cooling and Heating’ announced its aggressive expansion plans to capture the promising residential and commercial air conditioning market in Gujarat. In its endeavour to offer a superior product experience to premium customers, architects, consultants and builders, looking for innovative air conditioning solutions for their residential and commercial spaces, Hitachi has introduced its first of its kind ‘Hitachi Brand Shop’ concept. Being an ‘Air Expert’, Hitachi has plans to set new benchmarks for the rising Light commercial air conditioning segment by taking the Brand Shops to key markets across the country.

The Company is also bullish on the retail footprint in the region and is aggressively looking to expand its existing retail touchpoints from 900 to over 1500 in next 2-3 years. The company is also doubling its channel partner strength in Gujarat by taking the current 120 dealers count to over 250 in the next three years. The company is also on a massive localisation drive and endeavours to promote and push ‘Made in India’ ACs. The company has also recently announced to reduce its component imports to almost half and increase export three folds in the next three years.

Inaugurating Hitachi Brand Shop and Hitachi Studio in Ahmedabad, Gurmeet Singh, Chairman & MD, Johnson Controls-Hitachi Air Conditioning India Limited said, “With our manufacturing base in Gujarat, the state has always been close to our heart and is one of the primary focus markets in the country. By creating world-class products and solutions for the customer of the new informed world, we are aggressively planning to strengthen our retail outlets’ presence, channel partner network, and post-sales service for superior customer experience in the region. Sifa Refrigeration and Arctic Appliances are our proud Channel Partner with a stronghold in the Gujarat market. We have a fruitful and exciting relationship with them and are delighted to embark on this new journey with the opening of Hitachi Brand Shop and Hitachi Studio in Ahmedabad. We are confident that our new ‘Hitachi Brand Shop’ concept will provide a hands-on, real-time experience of our advanced cooling technologies, products, and solutions to the architects, consultants, builders, and premium consumers in the region, making them future-ready to meet every business expectation before time in the most efficient manner.”

For more info, visit: https://www.hitachiaircon.in/