Grundfos joins 50L Home Coalition to promote water saving solutions in homes and cities

Collaboration to enable end-users to save water through water re-use and efficiency.

Grundfos, one of the world leaders in pumps and water solutions, joins the 50L Home Coalition with the ambition to promote circular water in homes and cities. The 50L Home Coalition is a global action-oriented platform that unites leaders from the private, nonprofit, and public sectors to address two of our most pressing global challenges: water security and climate change. Together, Grundfos and the Coalition will focus on making the reuse and recycling of water the norm in homes, which calls for smarter approaches that allow for water ‘fit-for-purpose’ use.

Commenting on Grundfos joining the Coalition, Lars Spicker Olesen, Director, Circular Water, Grundfos FutureLab, said, “At Grundfos, we work tirelessly to improve water and energy efficiency for the greater good and believe in making a difference locally and globally. The world needs transformational innovation to change course and companies need impact partners to succeed. This strategic collaboration with 50L Home will help us move towards this ambition and will enable us to support the Coalition’s mission to re-invent the future of water and change the narrative on domestic water consumption.”

“We are thrilled to have Grundfos join our Coalition. We envision a future where companies, policymakers, innovators, researchers, and communities work together to create sustainable solutions that will solve the urban water crisis and create financially viable opportunities for our communities. We hope to instill the importance of responsible water consumption in cities around the world, making 50 liters of daily water use per person not just a reality, but an irresistible one. Having a company such as Grundfos – which is committed to pioneering solutions to the world’s water and climate challenges and improving the quality of life for people – join us will help us strengthen our efforts toward achieving this goal,” said Braulio Eduardo Morera, Director, 50L Home Coalition.