EPACK Durable strengthens market position with Symphony partnership

EPACK Durable partnership with Symphony as an OEM for air coolers increases its manufacturing capacity and improves product diversity while leveraging expertise in cooling solutions for multiple segments.

EPACK Durable business association for manufacturing Air Coolers for Symphony, as an OEM, adds value to it. In collaboration with Symphony as its manufacturer, EPACK Durable aims to leverage its manufacturing capacity, improve capacity utilisation, and diversify its customer base. This collaboration enables EPACK Durable to edge Symphony’s expertise and reputation in cooling solutions across residential, industrial, and commercial segments, further enhancing its product offerings.

Ajay DD Singhania, Managing Director and Chief Executive Officer at EPACK Durable, shared, “Having commenced our air cooler production in FY24, our strategic focus on growth and profitability aligns perfectly with India’s standing as the largest air cooler market in the world. This expansion enables us to tap into a vast and readily accessible market, enhancing efficiencies at our manufacturing facilities without requiring additional investment. We focus on diversifying our business segments and expanding our product portfolio to cater to a wider customer base. We are thrilled to partner with Symphony Limited, a global leader in air coolers, to enrich our offerings and strengthen our market presence.”

Deepak Gupta, Vice-President – Sales and Marketing at EPACK Durable, added, “Special thanks to Mr. Achal Bakeri,  MD Symphony Limited, for inviting us and announcing a manufacturing partnership for Air Coolers with Epack Durable to manufacture their latest range of Silent Air-coolers. This association expects to create synergies in manufacturing, with EPACK leveraging its state-of-the-art production facilities to meet Symphony’s high standards of quality and performance. By working together, we can address the evolving market needs more effectively, ensuring that customers receive the best products at competitive prices.”

The Indian Air cooler market was pegged at INR 2,980 crore in FY23 and poised to grow at a CAGR of 7.7 percent in FY24 –28, reaching an estimated value of INR 4,290 crores with 4.7 million units in volume, as per an industry report. Given their affordability and suitability for the burgeoning middle-class population worldwide, air coolers are a cost-effective alternative to air conditioners, costing approximately 80 to 85 percent less.

EPACK Durable and Symphony aim to set new benchmarks in the air cooler industry, driving growth and delivering value to customers and stakeholders. Symphony, an Indian multinational company with over 60 countries, is renowned for its innovative approach, commitment to energy efficiency, and environmental stewardship. EPACK Durable entered into the design and manufacturing of Cooler business in January 2024 as a new market segment in the cooling industry. Epack is India’s manufacturer of room air conditioners, small domestic appliances and Air coolers.