Embraco highlights its locally produced solutions at trade shows

Embraco is strengthening its presence in the Chinese and broader Asia-Pacific commercial refrigeration market by participating in four of the region’s most important trade shows: China Refrigeration Exhibition (CRH) (April 27–29), Chinashop (May 8–10), both for the first time, Hotelex (March 30–April 2), and AWE 2025 (March 20–23), this one focused on home appliances.

These events come at a special moment for the brand to celebrate its 30-year presence in the region and to showcase the breadth of its localized, sustainable, and integrated refrigeration solutions portfolio.

Esequias Pereira Junior, Sales Director for the Commercial Appliances segment in the Asia Pacific region says, “Hotelex and AWE are trade shows that we have been participating for a few years now, and the inclusion of China Refrigeration and Chinashop in the agenda are an important step to strengthen our relationship with the commercial refrigeration market in the region, specially in a year in which we celebrate 30 years of Embraco presence in the country, and have a strong portfolio of compressors produced in China for this segment. The two events have strategic complementary targets: one focused on the industry and the other on the end user, respectively.” 

Together, the four trade shows represent a comprehensive cross-section of the appliance and refrigeration markets in Asia. China Refrigeration (CRH) brings together a highly technical audience of engineers, system designers, and decision-makers from the refrigeration, HVAC (heating, ventilation and air conditioning), frozen food and food processing chains. Chinashop, Asia’s leading retail trade fair, focuses on solutions for supermarkets and convenience stores, drawing retail executives and refrigeration engineers. Hotelex connects Embraco with the hospitality and food service market, gathering professionals from commercial kitchens, restaurants, and refrigeration equipment manufacturers. Finally, AWE, one of the world’s largest exhibitions for home appliances and consumer electronics, reinforces Embraco’s presence in the residential segment.

Electronics integration: the future of refrigeration

At Hotelex, China Refrigeration and Chinashop, all events focused on commercial refrigeration, Embraco is showcasing its recently launched Sync It All portfolio, a set of electronic devices that work in synchrony to optimize the performance of commercial refrigeration systems. It includes the Embraco Air fan, the Embraco Sync controller, and the YouControl interface (software), all working with Embraco variable-speed compressors — enabling faster setup, greater energy efficiency, and improved temperature stability.

Condensing units: key components

Embraco is also highlighting its portfolio of condensing units (CDUs) as a form of components’ integration to facilitate the customers’ lives. These solutions are key components in the refrigeration circuit, being composed of the compressor, condenser, fan and control elements, all integrated. They eliminate the effort of buying and assembling each system’s components from different suppliers.

As it did at Hotelex, Embraco will showcase at China Refrigeration and Chinashop its unhoused units and the Bioma series. The first are designed to suit a broad range of applications in food service and food retail, including coolers and freezers, with fixed and variable-speed compressor options. Bioma is a housed condensing unit for cold rooms with a robust design that absorbs vibration, wih models that range from 28 to 36 dB, making it the most silent in the market in this product category. 

Compressors: range of applications

Embraco is also presenting at the events in China a comprehensive lineup of compressors designed to serve a wide range of applications, with highlights to locally produced models, like NTX and NEX, VEH and VEM, VNEX series, Embraco Atom.