Regulations now embrace adaptive cooling, smart sensors and AI- climate control

Harshit Aggarwal, Founder & CEO of Novamax Appliances, sharing his insights on the booming air cooling and conditioning market in 2025, highlights Novamax’s commitment to energy efficiency, sustainability, and cutting-edge technologies for a Smart, greener future in cooling solutions.

What market growth opportunities do you perceive for air coolers and air conditioners in 2025?

The air cooling and conditioning market is poised for significant growth in 2025, driven by increasing urbanisation, rising disposable incomes, and the growing demand for energy-efficient cooling solutions. At Novamax Appliances, we see tremendous opportunities. We are expanding our footprint across tier 2 and tier 3 cities, where cost-effective yet high-performing cooling solutions are gaining traction. Reliable cooling systems are becoming essential with climate change, leading to prolonged and intense summers. Additionally, the shift towards environmentally friendly appliances aligns perfectly with Novamax’s focus on sustainability and innovation.

What are the latest developments in Energy Star ratings, and what do SEER or EER ratings signify?

Energy star ratings have become increasingly stringent, reflecting a global push towards energy conservation. High SEER (Seasonal Energy Efficiency Ratio) and EER (Energy Efficiency Ratio) ratings signify better energy efficiency. It translates to reduced electricity consumption and lower operational costs for consumers. Novamax Appliances integrates advanced cooling technologies to achieve superior SEER and EER ratings, ensuring that our products minimise energy use and provide optimal cooling performance. It helps consumers save on energy bills while contributing to a greener environment.

How does Novamax contribute to a lower carbon footprint?

Sustainability is at the core of Novamax’s philosophy. We use eco-friendly materials and technologies in manufacturing processes to reduce environmental impact. From utilising recyclable components to innovating cooling systems that consume less energy and operate on low global warming potential (GWP) refrigerants, we ensure our products contribute to a lower carbon footprint. Furthermore, our in-house research and development enable us to continually refine our designs to align with global green technology standards.

What innovations in Smart technologies and programmable controls set your cooling systems at a competitive edge?

Novamax has embraced Smart technologies to offer consumers greater convenience and efficiency. Our cooling systems feature programmable controls, remote monitoring capabilities, and integration with IoT platforms. These innovations allow users to customise cooling schedules, monitor energy consumption, and regulate indoor climate from their smartphones. Additionally, our AI-driven features adapt cooling performance based on environmental conditions, ensuring maximum comfort and efficiency. Our competitive edge positions Novamax as a leader in Smart cooling solutions.

What measures can improve filtration efficiency to meet safety standards?

 Novamax prioritises indoor air quality by equipping our products with advanced filtration systems. These filters effectively capture dust, allergens, and airborne particles while neutralising harmful viruses and bacteria. We comply with stringent safety standards, continually testing and upgrading our filtration technologies to ensure optimal performance. Our virus-resistant coolers further enhance consumer safety, making them a preferred choice for health-conscious customers.

What innovations have taken place in your manufacturing facility?

Novamax has continuously invested in enhancing its manufacturing capabilities. Our Noida-based facility boasts state-of-the-art technology, including automated assembly lines and advanced quality control systems. In a significant move towards expansion, we have established a new manufacturing plant in Gorakhpur. This facility is a testament to our commitment to scaling production while creating employment opportunities in the region. The Gorakhpur plant is strategically located to boost capacity and cater to the increasing demand for our cooling solutions across India.

How does the energy efficiency of your products impact costs?

Energy efficiency remains a key focus for Novamax. Our coolers consume minimal power, helping customers save significantly on electricity bills. Our cooling solutions are engineered for reliable and efficient performance. With low operational and maintenance costs, our products offer long-term affordability, making them an ideal choice for cost-conscious consumers.

What innovative trends are evolving to regulate indoor temperature and humidity?

The temperature and humidity regulations are evolving to include adaptive cooling technologies, smart sensors, and AI-driven climate control. Novamax is at the forefront of these trends, incorporating Smart humidity regulators and precision cooling systems into our products. These technologies not only maintain optimal indoor conditions but also enhance energy efficiency. Our systems tackle the dual challenges of rising temperatures and varying humidity levels, ensuring year-round comfort for our customers.