Hisense India in alliance with EPACK Durable to manufacture in India for the World

Hisense entered into a strategic manufacturing alliance with EPACK Durable Limited. It contracted EPACK Durable to setup advanced dedicated manufacturing facility in India to produce Hisense range of air conditioners using Hisense’s proprietary technology & designs.

This local manufacturing of its products by Hisense, is a step towards its commitment to improving manufacturing capabilities through Make in India. It is also its vision to introduce Hisense’s latest technologically superior, smart and premium-quality home appliances to India market, and thereby help establish Hisense as a top 5 Brands in air-conditioner and home appliances in India within next 5 years, in line with its global standing.

Investment in technology

Through this agreement, EPACK Durable Limited will invest in advanced and dedicated production lines for manufacturing air conditioners & home appliances including washing machines, refrigerators and other small domestic appliances. This alliance will also see Hisense bringing in its technological expertise along with premium design capabilities.

EPACK Durable will immediately invest, firstly, in a new manufacturing facility in Sricity (Andhra Pradesh) with a capacity of 1.0 million RACs by Financial Year 27-28, with initial production set to begin in June 2025. Both companies are committed to sustainable practices about implementing eco-friendly manufacturing processes that align with their shared values.

Mr. Ajay DD Singhania, Managing Director & CEO of EPACK Durable Limited said, “This collaboration with Hisense opens new opportunities for growth in both domestic and international markets. With our combined strengths, we are poised to redefine excellence in the home appliance industry.”

Gobal expansion

The products manufactured at EPACK Durable’s facilities will serve the Indian market and Hisense will explore opportunities to export these products to international strategic markets. This initiative is set to strengthen the positions of both Hisense and EPACK in the global home appliances and air conditioners market. This strategic cooperation agreement with Hisense is likely to garner additional revenue of approximately $1 billion over the next 5 years for EPACK Durable and its subsidiary.

Steven Li, Managing Director of Hisense India “We are very thrilled to join forces with EPACK, a company that shares our dedication to excellence and innovation. This partnership will not only enhance our manufacturing capabilities but also allow us to focus on what we do best: creating outstanding products that resonate with Indian consumers.”

Pankaj Rana, CEO of Hisense India “Hisense is committed to delivering premium quality and smart products with state-of-the-art design to our customers. This partnership with EPACK Durable combines Hisense’s technological expertise with EPACK’s manufacturing capabilities. Through this alliance, we aim to achieve a leadership position in the Indian consumer durables market and expand our presence in strategic global markets.”

Mr. Laxmi Pat Bothra, Director of EPACK Durable Limited remarked, our agreement with Hisense is a significant milestone. By leveraging advanced technologies and innovative designs, we aim to deliver exceptional value to our customers and set new benchmarks in quality and efficiency within the home appliance sector.