Livpure set to enter smart air-conditioner segment

Livpure, a SAR Group company, is set to enter the air-conditioner segment and plans to launch a range of smart air-conditioners with air purification functions.

Rakesh Malhotra, Founder, Livpure, said, “We are not targeting the mass market. The reason we are getting into the segment is that we see an intersection between the air purity segment, smart appliances and the air-conditioners segment.”

The company’s focus will be on offering end-to-end automated products that can intelligently perform various functions without human intervention.

Livpure has been working on a smart home solutions platform for the past three years. For starters, it is piloting Livpure Smart, which is a pay-per-use water service model for residential consumers. Through this service, consumers could get access to IoT-enabled water purifiers at a nominal rate charged per litre with zero-buying and maintenance costs at home. While it plans to expand this service to more cities, the company has set its sights on the smart air-conditioners segment. Malhotra said the move is aligned with the company’s ambition to eventually offer complete smart home solutions.

Livpure will initially launch its smart ACs range on the e-commerce platform. “But we will follow the omni-channel strategy and make this range available at offline stores,” he added.