Johnson Controls-Hitachi Air Conditioning won the Red Dot Award for Design Concept 2024 for its Air Conditioning Unit design concept that features a multipurpose digital display for its sleek form factor. The exploratory ‘airPure’ concept has a minimalist round-shaped body with a multifunctional, wall-mounted digital display.
Johnson Controls-Hitachi Air Conditioning developed the airPure concept with the future needs of Generation Z homeowners in mind, who aspire to turn their homes into more personalised and attractive spaces. The ‘airPure’ concept shows a unique vision of future air conditioners. This compact form factor seeks to give the air conditioner a more central role in the user’s lives while enhancing the user experience.
When the AC is on, the OLED screen can be used as an interface for the air conditioning system, enabling temperature control and indoor air quality monitoring. Airflow is controlled with retractable air outlets surrounding the unit body and hidden behind the display. This unique structure is for visual purposes and a better user experience of comfort. Users can control the room’s temperature without being annoyed by the wind directly blowing on them. The air from the unit diffuses all around the room – along the wall, ceiling and floor. That is why users will not feel direct airflow.
The digital display can also serve multiple home décor purposes. For example, it could serve as a large ambient light to customise the room’s atmosphere, a picture frame, or even a mirror.
Lawrence Chu, Global UX Design Director at Johnson Controls-Hitachi Air Conditioning explains, “The airPure concept shows the potential of bringing air conditioning units into other home category objects, beyond its primary function as an air blower. Through airPure, air conditioning units can touch many facets of our lifestyle, promising experiences of comfort while being unobtrusive to the environment. It may even change how air conditioners are seen in the future, placing much more emphasis and importance on them in our living spaces.”
The Red Dot Award is a German international design award for product, brand, communication designs and concepts. It continues to recognise the best creative works from brands spanning different industries.
While the ‘airPure’ concept is still in the exploration stage; it sets a unique vision for the future of air conditioners.
For more details on the design concept, please visit
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