Next-gen cooling systems meet the demand for sustainable solutions

Harshit Aggarwal, Founder & CEO, says, Novamax is set to revolutionise the air cooler industry through continuous innovation, strategic market expansion, and a commitment to delivering high-performance, energy-efficient cooling solutions.

What is your perception of the air cooler market in India, given its diverse climate conditions?

The air cooler market in India is well-established. It is set for significant growth, driven by the country’s diverse climate conditions. With hot and arid regions in the north and humid coastal areas, air coolers offer an energy-efficient and cost-effective solution compared to air conditioners. Indian air cooler market was valued at USD 144.6 million in 2023 and is expected to reach USD 333.8 million by 2030, growing at a CAGR of 12.1 percent from 2024 to 2030. Key factors driving demand include rising disposable incomes, rapid urbanisation, and increasing environmental awareness, particularly in Tier 2 and Tier 3 cities where affordability and energy efficiency are becoming top priorities.

How does Novamax address challenges emerging in the cooling and air conditioning market?

At Novamax, we are actively addressing the challenges in the cooling and air conditioning market by focusing on innovation and sustainability. We are focused on developing highly efficient cooling systems with reduced global warming potential, which ensures a greener future. By integrating smart thermostats and adopting the latest advancements in green technology, we stay at the forefront of energy-efficient solutions. Our product range includes air conditioning units and geothermal heat pumps designed to maximise energy savings while providing superior performance. Through continuous research and innovation, we remain committed to delivering eco-friendly, next-generation cooling systems that meet the growing demand for sustainable and cost-effective solutions.

What are the unique features of these air coolers?

What sets Novamax air coolers apart from competitors is our integrated approach to in-house research, development, and production. By managing these critical processes internally, we have the flexibility to respond to market trends and customer needs. It allows us to innovate efficiently, creating products that are not only high in quality but also tailored to the specific demands of our customers. Our ability to control the entire development process ensures that we stay ahead of the competition by delivering superior, customised solutions that meet the evolving needs of today’s market.

How does Novamax address challenges in industrial cooling through its innovative products and R&D efforts?

At Novamax, our cooling product range spans from residential air coolers to advanced industrial cooling solutions. For industrial applications, we focus on delivering high-performance, energy-efficient systems that are durable and environmentally sustainable. Innovation is at the core of our approach. We consistently invest in R&D to develop next-generation industrial cooling products – with lower energy consumption and reduced environmental impact. Our products feature Smart technologies, enhanced heat exchange systems, and materials built for long-term performance. Our commitment to innovation keeps us at the forefront of the cooling industry.

What measures do you implement to ensure Novamax products are environmentally friendly and energy-efficient?

We implement several strategic measures to ensure our products are environmentally friendly and energy-efficient. First, we prioritise sustainable materials and advanced green technologies throughout our manufacturing processes. Our cooling systems are designed to lower environmental impact by focusing on reduced energy consumption and minimal global warming potential. We integrate Smart controls and programmable thermostats to enhance cooling efficiency and reduce energy waste. Our high-efficiency motors and innovative cooling technologies further optimise performance while conserving energy. By adhering to strict environmental standards and continually advancing our technology, we ensure that our products deliver exceptional quality with a commitment to sustainability.

What strategies do you use to ensure quality control standards and product durability at your Noida manufacturing facility?

At our Noida manufacturing facility, we implement a comprehensive approach to uphold quality control and ensure product durability. We conduct extensive testing at every step of production to verify that each product meets our high standards and reliability. Our quality control measures include detailed inspections and regular audits throughout the manufacturing process, allowing us to address any issues. We utilise advanced technology and automation to enhance precision and consistency in our manufacturing methods. Our skilled team is continuously trained and updated on best practices to maintain exceptional craftsmanship and technical expertise. By engaging in ongoing reviews and process improvements, we refine our methods based on feedback and performance data, ensuring that our products are consistently durable, reliable, and of the highest quality.

What innovations in product design or manufacturing technology does Novamax have to maintain quality, precision, and affordability?

Novamax employs advanced design and manufacturing innovations to ensure quality, precision, and affordability. We use cutting-edge simulation tools for precise product development and cutting-edge automation for accurate production. Our manufacturing practices optimise resource efficiency and reduce costs, enabling us to offer top-notch-quality products at reasonable prices. By continuously investing in R&D and embracing the latest technologies, we maintain high standards of excellence while ensuring our products remain affordable and reliable.

How does the company ensure that products are virus-resistant and air quality, and what steps can be taken to enhance these features in future product lines?

We ensure our air quality products are virus-resistant by integrating advanced filtration technologies like HEPA filters and UV-C light systems, which effectively capture and neutralise airborne pathogens. Regular performance evaluations help us maintain their efficacy. For future product lines, we are investing in research to explore new filtration materials and enhanced disinfection technologies. By continuously advancing these features, we aim to improve the virus-resistance of our products, ensuring higher safety and effectiveness in our upcoming offerings.

To become the leading brand in the air cooler industry within the next three years, we are implementing a multifaceted strategy. We will prioritise continuous innovation, integrating the latest technologies and consumer insights to deliver exceptional products. Our market expansion efforts will include targeted marketing campaigns and strategic partnerships to enhance brand visibility and attract a broader customer base. Additionally, we are committed to investing in employee development and optimising our operational processes to ensure greater efficiency and flexibility, driving overall growth and success.