A forum to address storage and supply chain concerns at Mearsk

Data-driven approach shapes trucker discussions nationwide to address supply chain fragmentation at destination.

Maersk North America’s Destination Cargo Management (DCM) product is designed to optimise destination planning and delivery in supply chains.  This segment holds the most opportunity for importers to reduce demurrage and detention (D&D) storage costs and improve end user experience.

Maersk recently performed a study of storage costs in the North America Warehousing and Distribution (W&D) market to identify trends in D&D costs on the inland leg.  Using a sample size of 1.2 million containers from 2019 and 2020 spanning multiple customers and North America regional markets, the survey analysed average dwell time containers for every Maersk W&D customer.  The findings revealed that DCM managed customers experienced less than half the D&D cost exposure compared to non-DCM customers.

To achieve the results, DCM uses container tracking at multiple steps – from the time of sailing at origin to US port arrival, to US Customs clearance, to port out gate to warehouse arrival, to empty return to the port.  The system integrates electronically with truckers as well as with customers’ distribution centres. With a full dataset providing nationwide visibility of the entire ship-to-shore process, chokepoints are quickly identified and addressed.

Matt Koivisto, Head of Maersk’s North America W&D Transportation East region, said “We have analysts in each one of our regional markets who hold daily calls with the customer and their drayage providers to review metrics, highlights problems and delivery issues. This open communications process provides the truckers with a forum to highlight concerns at ports or warehouses so that we can take corrective actions.  When the service is deployed network-wide it provides customers with a powerful performance management tool that removes perceptions from the equation and instead focuses on root cause problem-solving.”

The trucking industry is challenged with surging container volumes and a lack of drivers to keep pace with the demand. The industry is fragmented with 95 percent of the trucking companies having fewer than 20 drivers and often times lacking sufficient IT systems. To address this, Maersk is working with truckers to on-board them to TradeLens, an industry-backed platform where all uploaded documents are underpinned by block chain technology, as a way to overcome their IT roadblocks, lack of resources, and offer access to new visibility and optimisation technologies.

Mark Venard, the Head of Maersk’s DCM unit in the US, commissioned the analysis to showcase the value it brings to clients. As the unit’s leader and system architect, he draws upon his expertise from the US Military as well as his MBA skills. A former platoon commander, Venard taps into the best practices of logistics that were battlefield tested to deal with today’s supply chain disruptions.

For more info, visit: https://www.maersk.com/