Godrej is set to expand by creating their in-house backward integrated AC manufacturing plant. It will further invest ₹100 Cr in both of manufacturing units at Shirwal and Mohali by 2025, to augment their AC production capacity to 8 lakh units.
In line with its brand philosophy of ‘Soch Ke Banaya Hai’ and the brand value of Environment, Godrej Appliances, a business of Godrej & Boyce, the flagship company of the Godrej Group and one of the leading players in the Home Appliances industry, launched its range of 100 Percent Made in India eco-friendly air conditioners with the added assurance of health. The new air conditioners come with a special ‘Nano Coated Anti-Viral Filtration Technology’ which eliminates 99.9 Percent viral and bacterial particles coming in contact with the Nano Coated Filter surface, safeguarding consumer health and improve the hygiene at home. Driving its commitment towards ‘Make in India’, the brand has set up a new AC manufacturing unit at its Shirwal factory. The entire new range spanning 30 models, uses only the most eco-friendly refrigerants – R290 and R32, thus offering the lowest Global Warming Potential (GWP).
Manufacturing is one of the core strengths of Godrej Appliances. Via backward integrations, the brand has been working steadily over the years towards upping its indigenous manufacturing capabilities, with an intention to manufacture nearly all its product categories locally. Over the last seven years, the brand has invested ₹1100 crore in capacity, R&D and technology expansion, demonstrating attesting its commitment to ‘Make in India’.
Commenting on the new assembly line, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “We take pride in our manufacturing capabilities. Both of our manufacturing plants at Shirwal and Mohali are the first in India to be coveted with CII’s GreenCo Platinum Plus rating, for our sustainable and green manufacturing practices. We have been working towards improving our indigenous manufacturing capabilities through backward integrations, moving a step closer to being able to manufacture most of our product categories in-house. The newly set up air conditioner manufacturing unit is yet another concrete step in bringing live our founder’s vision of a self-reliant India, while taking care of the environment. A capital of ₹100 Cr is earmarked for the venture of ~100 Percent in-house manufacturing of eco-friendly ACs in Shirwal and Mohali by 2025, augmenting production capacity to 8 lakh units. The new ACs supplement heavy duty cooling with 99.9 Percent+ virus sterilisation thanks to Anti-Viral Nano filtration technology, in view of the need for greater hygiene at homes.”
For more info, visit: https://www.godrej.com/
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